BHGRE intros new ad campaign

May 29, 2010

Share This Article


Better Homes and Gardens® Real Estate is launching an advertising campaign which will focus on “The Power of Color” and how it impacts your home. This series of original, TV-quality videos demonstrate the importance of adding color when presenting your home for sale and feature tips from the experts at Pantone, the global authority on color.

In addition to promoting these videos on www.bhgrealestate.com, BHGRE will be running an ad in the June issue of Better Homes and Gardens magazine, on newsstands May 16, which will highlight the videos and ask a consumer if they have an Appetite for Color.

An eNewsletter featuring Better Homes and Gardens Real Estate will also be emailed around May 7th to more than 250,000 Better Homes and Gardens email subscribers.

Plus, a press release will be sent to media contacts within the next two weeks, and BHGRE will announce the color series campaign to the industry while at Inman’s Real Estate Connect Conference in July. Additional marketing collateral will be introduced at that time.

You can watch the videos by visiting http://www.bhgrealestate.com/Views/Video/Default.aspx.

Founded in 1979 with just one office and a handful of sales associates, Better Homes and Gardens Real Estate Metro Brokers is the largest Better Homes and Gardens Real Estate® franchise in the world with more than 2,000 licensees, making the company the largest license holder in the state of Georgia. BHGRE Metro Brokers is also the number one selling broker in metro Atlanta and north Georgia.

To contact BHGRE Metro Brokers, call 404.843.2500 or click contact us.